A practical Core Web Vitals workflow for product teams

Most performance work stalls because teams start with tactics, not workflow.

Here is the process we use:

1) Pick one user journey

Choose a path tied to conversion or retention. Avoid broad "optimize everything" goals.

2) Establish a baseline

Record current LCP, CLS, and INP from field data and local profiling.

3) Fix highest-impact bottlenecks first

• LCP: reduce render-blocking work and optimize critical media.
• CLS: reserve stable layout space and avoid late-loading shifts.
• INP: reduce long tasks and expensive event handlers.

4) Lock the gains

Add checks in CI and performance budgets so improvements do not regress in future releases.

Performance is not a one-time effort. It is a release discipline.